Build your own flooring brand.

Private-label SPC, LVT and laminate collections made to order in China, plus BelVanti SPC and laminate collections, available from January 2027. For distributors, regional chains, developers and wholesalers.

Choose your décors yourself and ask for a quotation in one go

Browse 3,000+ SPC décors, set thickness, wear layer, bevel and format for each one, and send a quick quotation request. The calculator shows how full your container is as you go.

From idea to your warehouse

Four stops on the way from a first brand idea to a floor on your shelf. Every project is set up around your market, price level and sales channel.

Your story on every box

Name, story, colours and packaging are designed around your brand. Here are illustrative packaging concepts, from a single collection to a colour-coded range.

From factory to your warehouse

We organise production and shipping, so your brand arrives ready to sell.

SPC collections

Laminate collections

Own brands used to be a privilege of giants

Private label in flooring meant a trip to the other side of the world, weeks of negotiation, and a team of specialists. Only the largest chains could afford it.

Floor Factory was built on experience from both sides of the industry, retail and supply. It opens that route to distributors, regional chains, developers and wholesalers, so they can stop selling someone else's story and start selling their own.

The phoenix is our symbol, and an invitation: bring your idea, and leave with your own brand.

Insights for flooring buyers

Market analysis, décor trends and practical advice on building a private-label range.

From the centre of Europe

We work from Warsaw with distributors, regional chains, developers and wholesalers across Europe.

Tell us what you want to build.

Share your market, the type of floor and the volumes you have in mind. We come back with the next step.