FLOORFACTORY
Next generation. With no limits.

Build your own flooring brand.

Private-label SPC, LVT and laminate collections made to order in China. For distributors, regional chains, developers and wholesalers.

The phoenix never returns to where it was. It flies higher.
Send an enquiryExplore private label
500 m²
minimum order per décor
35 days
production time
60 days
transport to your warehouse
3,000+
décors to choose from
Up to 4
décors per container

Put your name on a floor

Made to order

Private Label Lab

Your own SPC, LVT or laminate collection, developed with factories in China. We help with concept, décor and specification choices, branding and packaging, and the materials that help you sell it.

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Décor library

Choose your décors yourself and ask for a quotation in one go

Browse 3,000+ SPC décors, set thickness, wear layer, bevel and format for each one, and send a quick quotation request. The calculator shows how full your container is as you go.

Choose your décorsSend an enquiry
Décor FF-1001-001Décor FF-1007-1Décor FF-1009-1Décor FF-1012-001Décor FF-1013-1Décor FF-1018-001
The route

From idea to your warehouse

Four stops on the way from a first brand idea to a floor on your shelf. Every project is set up around your market, price level and sales channel.

01

Concept

Agree the brand idea, the market you aim at and the price positioning.

02

Décors and specification

Choose the décors and technical parameters that fit your sales channel.

03

Branding and packaging

Name, labels, packaging, catalogues, sample boards and point-of-sale material.

04

Production and delivery

Made to order and shipped to your warehouse.

Branding and packaging

Your story on every box

Name, story, colours and packaging are designed around your brand. Here are illustrative packaging concepts, from a single collection to a colour-coded range.

Illustrative packaging concept: a black flooring carton with a phoenix with spread wings above a city skylineIllustrative packaging concept: four colour-coded cartons in orange, grey, brown and blue for different décor families
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Delivery

From factory to your warehouse

We organise production and shipping, so your brand arrives ready to sell.

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A phoenix with spread wings flying over a container ship at sunset
Why a phoenix

Own brands used to be a privilege of giants

Private label in flooring meant a trip to the other side of the world, weeks of negotiation, and a team of specialists. Only the largest chains could afford it.

Floor Factory was built on experience from both sides of the industry, retail and supply. It opens that route to distributors, regional chains, developers and wholesalers, so they can stop selling someone else's story and start selling their own.

The phoenix is our symbol, and an invitation: bring your idea, and leave with your own brand.

Start a conversation →
A figure stands before a phoenix with outspread wings of fire in an empty factory hall

Everything around the floor, in one place

Design and trends

We follow trends, analyse the data and build décor collections that answer what your market wants to buy.

Branding and point of sale

Visual identity, labels, catalogues, sample boards and display material, designed to make the product easy to sell.

Flexible production and logistics

Made-to-order runs that adapt to your volumes, with container planning and delivery arranged with you.

Insights for flooring buyers

Market analysis, décor trends and practical advice on building a private-label range.

Read the Insights →
Based in Warsaw

From the centre of Europe

We work from Warsaw with distributors, regional chains, developers and wholesalers across Europe.

Tell us what you want to build.

Share your market, the type of floor and the volumes you have in mind. We come back with the next step.

Send an enquiryBrowse the décor library