Your décors. Your colours. Your brand.
We develop SPC, LVT and laminate collections with factories in China and take you from the first idea to a floor on your warehouse shelf.
Built for businesses that want a floor of their own
Own brands in flooring used to be a privilege of the largest chains. Private Label Lab opens the same route to smaller players.
Distributors
Stand out from competitors who all sell the same catalogue brands.
Regional chains
Give customers a reason to return that is not the lowest price.
Developers
Specify the floor once and use it across projects.
Wholesalers
Move from selling other brands to owning one.
From idea to your warehouse
Every project is set up around your market, price level and sales channel. Here is the route, from the first conversation to delivery.
Concept
Agree the brand idea, the market you aim at and the price positioning.
Décors and specification
Choose the décors and technical parameters that fit your sales channel.
Branding and packaging
Name, labels, packaging, catalogues, sample boards and point-of-sale material.
Production and delivery
Made to order and shipped to your warehouse.
What is included
One team for the whole path, so you do not have to coordinate designers, factories and forwarders yourself.
- Collection concept and range planning
- Décor selection from a library of 3,000+ designs
- Technical specification set up for your market
- Brand name, labels and packaging design
- Catalogues, sample boards and display material
- Production follow-up, container planning and delivery
Start with the décors: 3,000+ to choose from
Browse 3,000+ SPC décors, set thickness, wear layer, bevel and format for each one, and send a quick quotation request. The calculator shows how full your container is as you go.
Questions we hear most
What is the minimum order?
The minimum order is one 20′ container with a mix of up to four décors, at least 500 m² of each. You can build your selection in the décor library.
How long does it take?
Production takes 35 days. Transport takes about 60 days from loading to your warehouse.
Which products can I choose?
SPC, LVT and laminate collections, in décors and specifications chosen with you.
Can my décor be exclusive?
Yes. A décor in a given technical specification is reserved for you. Ask us for the details.
Do you handle branding and packaging?
Yes. We help with brand name, labels, packaging and the sales materials that go with the collection.
Tell us about the brand you want to build
Send a few lines about your market and volumes. We will reply with the next step.