Our process

Six phases, one decision at each

From the first brief to a collection on your shelves. Nothing moves to the next phase until you say yes.

Send an enquiry See the phases

Phase 0

Discovery and setup

We confirm your ambition, scope and budget, review your competitors and prepare the two-day sprint in China.

What you get

Project charter, schedule and factory list

Your decision

Approve the charter, budget and travel dates

Phase I

Quality and price matrix

Before the visit we define the rails of your offer: segments, parameters, quality requirements, economics and logistics. On site we select, we do not search.

What you get

Parameter matrix and test list

Your decision

Approve the matrix and the test list

Phase II · China sprint

Two days to your collection

Day one: trends, décor libraries and a shortlist. At the end of the day we commission 1:1 samples, so on day two you test finished samples against your matrix and lock the line-up with a supplier for each product.

What you get

Final line-up of 12 to 18 products with a supplier assigned to each

Your decision

Final lock of the line-up

III

Phase III

Merchandising and marketing

We package the collection so sales can start without friction: naming, display stands, sample books, packaging, e-content and training for your sales team.

What you get

Brand guideline, display and packaging package

Your decision

Approve the materials and order production

Phase IV

Commercial roadmap

Product choices become a plan with dates and responsibilities: demand and phasing, terms, logistics and the compliance pack.

What you get

Roadmap with volumes, terms and launch dates

Your decision

Approve the roadmap and start production orders

Phase V

Launch and optimisation

A pilot launch, regular monitoring and field checks. The range is refreshed by 20 to 30 percent every 6 to 12 months, so it keeps working.

What you get

Sales report and changes for the next version of the range

Your decision

Decide what to continue, drop and replace

Décor library

Phase one starts with the décors

Open the décor library, pick up to four décors per container, set the specification for each and send a quick quotation request. We reply with a quotation and a production slot.

Choose your décors Send an enquiry